ABOVE THE FOLD
Understanding the Principles of Successful Web Site Design is a book about the fundamentals of communication design with the Web as the medium. With nearly 20,000 copies in print Above the Fold reached #1-selling status on Amazon.com under the category of blogs and blogging. Used in countless universities and colleges around the country Above the Fold is one of the best Web design learning tools on the market.
Section 1: Design and Typography
Section one explores the areas of Web design and typography and includes a brief history of Web design timeline, anatomy of a Web site and the elements of Web design. Each chapter features relevant examples to illustrate the points being discussed.
Section 2: Planning and Usability
Section two of Above the Fold helps the reader understand the steps necessary to begin a successful Web design project. From project planning and creative briefs to mapping and wireframing, this section has practical information about the process of designing for the Web. Also in this section are the elements of usability — the items and areas a designer must consider to ensure the best user experience.
Section 3: Business Value
Section three examines the business aspects of Web design including attracting users and maximizing their value. Methods of attracting users like search engine optimization and various types of marketing — social marketing, viral marketing, email marketing, for example — are looked at from the perspective of the designer. Finally the book finishes with a primer on Web traffic analysis and how it affects the design process.