While there’s been a lot of discussion on the “content out” approach, Cennydd Bowles argues that this concept cannot be taken literally.

It’s a mistake to let content drive design, just as it was to let design drive content. We mustn’t let the pendulum swing too far. If we are to go beyond mere information and style to create meaning, the two must be partners, feeding from and influencing each other.

read now: What bugs me about “content out”