image: metal couture by Manuel Albarran
With your thesis project taking shape - it's time to talk about the role of design in successful branding. Lets take a look at some successful brands so you can make your project shine :)
↓ download slides as PDFguidelines: brand / style
- I ♥ NY [PDF]
- NHS brand guidelines
- BBC: Global Experience Language
- Styleguide, Paul Robert Lloyd
- Style Tiles
useful links & reading
- Ogilvy & Mather
- Brand New
part of UnderConsideration - brand channel
brandchannel.com - Common Identity Tools
identityworks.com - 20 top tips for designing effective brand guidelines
Saatchi & Saatchi - Branding, Identity & Logo Design Explained
Just Creative - Front-end Style Guides
Anna Debenham on 24ways.org
Old Spice - viral video
This is a personal favourite of mine - had to include it here as an example of an effective viral campaign.
Tom :)
very glad you’re feeling inspired ~ hoped this session might help with that :)
looking at some well designed style guides is really useful and can guide your thinking ~ have fun designing your brand :)
Thanks for this Prisca. I’m going back to the drawing board with the visual design of my thesis project, and this is a much better starting point than staring vacantly at a blank piece of paper.