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designing branding

image & video: courtesy of Oregon Live

The famous and successful Nike swish is a wonderful example of how effective simplicity can be. Read more about this story:
Creator of Nike's famed Swoosh remembers its conception 40 years later

NOTE: please excuse the old-fashioned embed here via Flash - couldn't find this video in a better format.

branding & design

Before you finalise your icon interface - let's talk about the role of design in successful branding. Hopefully this will help you to work on developing your own brand :)

↓ download slides as PDF

guidelines: brand / style

useful links & reading

Old Spice - viral video

This is a personal favourite of mine - had to include it here as an example of an effective viral campaign.

➣ Old Spice ~ videos

TASK
Create your own styleguide :)
Let's have a look at a few examples and discuss aspects of a successful styleguide for a web project.

I would recommend to start your own, from scratch. Each project is likely to require its own approach and having your own custom vanilla version will be more efficient and productive.

most successful brands in design

Thinking ahead to your thesis and your need to create your own brand - let's share some findings. Do some research into success brands, find their online style guides (if available) and discuss one select brand in detail on a blog post.
Post the link here to share.

Your chosen brand should be within the wider field of design, or alternatively within the field of your thesis project. You can make this part of your research for that, if you like.

summary

  1. research brands and their guidelines; select a single one for discussion.
  2. write a blog post about the success of your chosen brand.
  3. include links to relevant online material (website/s, brand/style guidelines as available, case study of brand design if available).
  4. post the link to your blog post in comments for sharing.

9 Comments

  1. Sergi
    8
    12/02/2015

    Here’s mine on Vimeo!

    http://stantinya.users41.interdns.co.uk/blog/?p=155

    Sergi

  2. Cathryn
    7
    12/02/2015

    Morning all!

    I’ve done mine on the BMJ brand

    http://cathryndenney.com/blog/?p=579

  3. Wes
    6
    12/02/2015

    Hi everyone

    Here’s the link to my blog about Kew Gardens and their brand style guide

    http://wesleymehaffy.co.uk/blog/

  4. Carys
    5
    11/02/2015

    Hi Guys,
    Here’s a link to my blog post about Channel 4 and their Identity Style Guide:
    http://cjenkins.users40.interdns.co.uk/?p=155

    See you all next week.
    CJ

  5. Yang
    4
    11/02/2015

    here is link for famous brand study:
    https://lifewithglory.wordpress.com/2015/02/11/most-successful-brands-in-design-disney/

    password: coursework

    all best
    Yang

  6. Izzy
    3
    11/02/2015

    Heres my case study on Marvel Comics : https://inherentlyfreakish.wordpress.com/2015/02/11/branding-case-study-marvel-comics/

    Warm Regards!
    Izzy

  7. Marthe
    2
    10/02/2015

    Hey everyone!

    Here is my case study on Netflix:
    http://mvittor.users41.interdns.co.uk/blog/?p=186

    Marthe

  8. su
    1
    10/02/2015

    Hi all

    My branding case study, on Transport for London, now up at http://swesterman.users40.interdns.co.uk/blog/?p=186

    Best wishes, Su