⌖ Grids in webdesign
Choosing a specific angle for this essay ~ discuss the use of grids in webdesign, elaborating on its influence on brand enhancement as well as usability.
Grids are one of the most powerful principles and have been used for a variety of different design disciplines, from basic street plans to the architecture of the most complex high-rises - to product and graphic design.
So how are grids used in webdesign? Your essay (3,000 word illustrated essay plus 10 minute seminar presentation) will discuss answers to that question.
Choose a genre of website (for example: e-commerce of a specific product; booking services; portfolio of work), and, using annotated screenshots to illustrate your points, discuss the use of grid systems, referencing common measurements and rhythms. Draw your own conclusions and make use of the opinions of industry experts, webdesigners and developers to illustrate your points.
Your discussion should cover the points below and focus on interface/interaction design, user experience, CTA (call to action), typography and page layout.
- Disposition of design elements
How are grids used to present content? How does the visual balance affect understanding and interpretation?
- Visual hierarchy and user guidance
How is emphasis achieved? What is the effect of the layout on usability, legibility, accessibility of the content?
- Inherent effect on image and branding
How does the layout give credibility? What structure is used to enhance brand image and identity?
The essay must be online and viewable by the deadline.
The 3,000 word illustrated essay must be submitted online in the form of a blog post (the blog, along with log-in details, will be provided). All references must be cited and links provided.
Your final mark will be a combination of the quality of both the presentation and the essay. An indicative mark will be given for the seminar presentation, with a final mark given after submission of the essay.
This essay represents 30% of your total course mark.