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design project ②

⌖ Film Promotion

summary

Selecting a film of your choice ~ create promotional web campaign to announce the opening of the first showing and present the required information.

project brief

As part of the publicity team for a new release, your job is to promote the film by designing a promotional website, with the optional addition of a poster, to draw people away from their home screens and back into the cinema to enjoy the big screen. Use this project as a way to make a statement – either to bring back memories (for film classics or an older audience) or to generate curiosity (for newer or alternative films).

Take your chosen film and use its story, mood and genre for inspiration. Working on original and unusual approaches to page layout, create a visually engaging design that catches the attention of the audience and expresses the emotion of the film. Focus on the experience the film will provide the audience. Represent this through your choices of colour, typeface and layout, with a particular focus on using visual balance to express emotion.

If you choose to design the poster as well, ensure that the print design and the opening page of the promotional website are complimentary to each other and to their respective media.

deliverables

The website must contain:

  • Opening page
    this is for the film itself and must include:

    • Film title
    • Director
    • Producers
    • Actors
    • Date and time of opening
  • Info page
    this is for the showtime information and must include:

    • Times the film is showing
    • Cinema details, including location
  • Supplementary page
    this is for any optional information of your choice, for example:

    • The film
    • The story
    • Reviews
    • Recognition
    • Genre

submission requirements

You are required to submit all working files for the final design, 
including visuals, drafts and plans.

The website must be online and viewable by the deadline.

assessment

Marks for this project will be awarded in a 60/40 ratio for visual design and technical accomplishment. Your work will be examined for appropriate implementation of colour, type and aesthetic design as well as implementation.

Your mark will depend on the success of the visual impact of the final design, taking into particular consideration the concept, visual balance and expression and interpretation of the subject matter.

This essay represents 35% of your total course mark.

deadline

1/4/2014

13 Comments

  1. Daniel Jackson
    13
    02/04/2014

    Hi Prisca

    Here’s my site. Already sent you the files.

    http://danielmjackson.co.uk/coursework/movie/

    See you soon!

  2. Tony
    12
    02/04/2014

    Hi Prisca, here’s the Rocky Horror Picture Show for you.

    http://tonyjamesball.co.uk/university/film-promotion/

    If it doesn’t meet the requirements please let me know and I’ll quickly put something together later today! :D

    Tony

  3. Sonata
    11
    02/04/2014

    Hi Prisca,
    As far as I remember the deadline is today ;)
    Here’s mine:
    http://www.sonataweb.co.uk/film_promotion/

    Will send you the files in a minute..

  4. Duncan Struthers
    10
    02/04/2014

    Hi Prisca,

    Here is the link to my film site:
    http://grestrudun.users36.interdns.co.uk/inception/

    And the poster design:
    http://grestrudun.users36.interdns.co.uk/inception/inception_poster.pdf

    Thanks,
    Duncan

  5. kate
    9
    01/04/2014

    Hi Prisca,

    Here’s my film site:
    http://grelawtk.users37.interdns.co.uk/film

    Thanks,
    Kate

  6. Phil
    8
    01/04/2014

    Hi Prisca – here is my submission: http://philbaker.me/ma/tinker-tailor/

  7. Barbara
    7
    01/04/2014

    Here is my website:
    http://design.barbasboth.com/applied-art/film-promotion
    And my poster:
    http://design.barbasboth.com/applied-art/film-promotion/img/poster.jpg

    emailed the files already!

  8. James
    6
    01/04/2014

    Here’s my submission.

    http://greloja.users39.interdns.co.uk/applied-art-for-the-web/movie-promo/

    I have already emailed you the files!

  9. Justeen
    5
    01/04/2014

    Hi Prisca.

    Link for my effort,

    http://greclju.users39.interdns.co.uk/film_website/index.html

  10. Natalie Bent
    4
    01/04/2014

    Hi Prisca,

    I have just sent over my files for my film promo site. Please let me know if this is not received as i had to send over the Illustrator and Photoshop files via we transfer because the files were to large to send via Hotmail.

    site is: http://www.nlbdesign.co.uk/aliens

    Natalie

  11. Catia
    3
    01/04/2014

    This is the link for my film promotion website:

    http://imcatia.com/coursework-projects/applied-art/filmpromotion/index.php

    Thank you,
    Catia

  12. prisca
    2
    24/03/2014

    Barbara,
    for the poster – absolutely fine.
    I would suggest to work with a typical aspect ratio for a type of poster – format and dimensions can be optimised for screen :)

  13. Barbara
    1
    24/03/2014

    Hi Prisca,

    If we do the poster, what dimensions should that document have – would something that fits on the screen be enough, say, 1000px tall at most?