MA Web Design + Content Planning materials for applied art for the web • major project

peace sign in Ukrainian colours, blue + yellow


The structure of the Major Project takes its lead from the Vitruvian principles of Commodity, Firmness and Delight, to which we add the non-Vitruvian principles of Business and Cultural Context.

The Vitruvian Principles

Vitruvius, in full Marcus Vitruvius Pollio, flourished 1st century bc, Roman architect, engineer, and author of the celebrated treatise De architectura (On Architecture), a handbook for Roman architects.

Utilitas (Utility)
It should be useful and function well for the people using it. We call this “Commodity”.
Firmatis (Durability)
It should stand up robustly and remain in good condition. We call this “Firmness”.
Venustatis (Beauty)
It should delight people and raise their spirits. We call this “Delight”.
David Watson