digital practices

Planning for structure & design

wordpress with pen NOV 20th 2020 WEEK 4
  1. content planning
  2. information architecture
  3. design considerations
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TALK: Planning for structure & design

date NOV 20th 2020
time 8:00-9:00 BST

WORKSHOPS: site planning

view group list [PDF]
  1. GROUP 1 : 9:30 - 10:30 BST
  2. GROUP 2 : 10:30 - 11:30 BST
  3. GROUP 3 : 12:00 - 13:00 BST
  4. GROUP 4 : 13:00 - 14:00 BST
  5. open session : 14:00 - 15:00 BST

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Content out planning for effective IA

illustration of content flow


  • site creation starts with thorough planning of all aspects, priority on content, followed by structure
  • IA informs UI design. note: IA ≠ UI
    [ IA: information architecture | UI: user interface ]
  • IA defines content structure, labeling and indexing
  • UI is derived from the site navigation (informed by IA)
  • content and users to guide all aspects of production
  • information architecture essential for usability/accessibility
  • recurring cycle of work: plan - review - test - iterate
illustration of content flow


  • plan an approach for content review
  • don't rely on your own preferences/interests/taste!
  • find connections in context
  • define a logical structure for content, then plan site/UI
  • focus on structure first, edit naming/phrasing to fit
  • continue to review - test - iterate
illustration of content flow

This is a very useful approach to content production. Once you are clear about your structure and content, bear in mind the differences in people within your target group and review your content again. This will help you adjust your language and phrasing to create the right feel to deliver your site's mission.
Read up on the Six Thinking Hats.


Moodboards are popular in many areas, from interior to fashion, and of course, graphic and web design. They are used to express visually what might be difficult to describe in words. Collecting any kind of visual (photographs/graphics) which encapsulates an aspect of the planned design and combining them in a collage can establish a direction and guide the next steps.

BeFunky provide an all-in-one online creative platform as a paid-for service and offer the use of their tools with some limitations for free. We can use their Collage Maker to create our moodboard and save the final image as jpg/png/pdf.
(Just make sure not to close the webpage as you might lose your inputs.)

What will your website look/feel like?

While only good content will make a good website - design plays a vital role in the user experience on your website. Before you start by simply looking around at your options - take some time to consider the kind of atmosphere and feeing your final site should express. Explore your ideas for visuals by creating a moodboard.

to-do list

  1. find a visual direction
    With your brief now almost ready/confirmed, work on moodboards to experiment with different approaches to colour and space.
  2. collect moodboards for review
    Select one of your moodboards and ask others to share their views. It will be interesting for you to understand whether your collage of visuals does indeed express your planned meaning.

concepts to explore

texture ✱ space ✱ people ✱ mission/goal/message ✱ sense of time/urgency ✱ emotion ✱ re/action ✱ mood ✱ light ✱ focus

Time to get serious :)

At this point, you should be clear about your brief and have begun to consider your site's goal and target group. If not, you can use this method to finalise your decision.

Before starting on content production, it's best to brainstorm and explore all possible angles. Mind maps are great tools to capture early ideas and to make note of the various angles and details. At this point, there are no bad ideas ~ only ideas!

Get opinions from others at any stage of your project, as much as you can. This can be us, your teachers, or your fellow students in the classroom. Ask for feedback and let it guide your work.

topics to explore

choice of topic ✱ sociological angle ✱ target group ✱ mission/goal/message ✱ types of content ✱ media types ✱ tone of voice ✱ digital context ✱ design direction ✱ assumed web use (device/app)

handy tool

The best mind and site maps are often sketched on paper - and if you prefer that, please don't let this sway you! If you'd like a digital tool, LucidChart will be worth checking out. If you use your academic email to sign up, more features will be unlocked. Whimsical is also worth a look - it offers 4 free boards which you re-use as many times as you like.

*deadline next week
confirmation of brief / submission of proposal WEEK 6 - DEC 4th 2020

to-do list

  1. make a final decision on your project brief
    Make note of the title of the brief itself + start to think of a new title, one that might become your site's name or tagline.
  2. create a mind map of possible content
    Brainstorm time! Jot down all of your ideas, no matter how far fetched or silly. Best to make notes as some ideas might lead to others.
  3. review the mind map, ask for feedback
    With your own notes in hand, ask around for other people's input. Ideally, this would be your target group - but you can also help each other out, a second opinion is always useful.
  4. create a draft version of the site map
    Review your site map taking on board any feedback, make note of the stronger ideas and aim for a logical approach to the structure of your content, in view of your site's goal.
  5. plan for content production
    Make notes on ideas for media, such as photos to take or edit, as well as textual content. Keep in mind the overall time you have until the early 2021 submission.

NOTE: have a look online for inspiration ~ check out these examples by MindMaps Unleashed.
And to give you an example you can relate to ;) - the following mind map and site map, created in LucidChart, are for this very site.

✭ DESIGN: layouts and colours