slides

brand design across media

opening slide: colour spectrum

What defines a great brand? ~ growing your brand and a look at the Old Spice brand evolution

opening slide: colour spectrum
warm/cold colour perception
warm/cold = chromodynamics
colour meanings: red
colour meanings: orange
colour meanings: yellow
colour meanings: green
colour meanings: blue
colour meanings: purple
colour expressions
colour expressions
basic colour combinations
basic colour combination examples
bad combinations with red - blue - green
bad combinations with red - blue - green
bad combinations with red - blue - green
colour scheme monochromatic

please note: the video is merely the recorded version of the visual part of presentation, no audio included for presentation. Only audio is used in the OldSpice promo.

download slides PDF, 3.9MB (optimised) PDF, 29.7MB (original)

referenced sites

  1. Old Spice: main site: oldspice.com
  2. Old Spice: Youtube: youtube.com/user/OldSpice
  3. Old Spice: Twitter: twitter.com/OldSpice
  4. Wieden+Kennedy wk.com