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Seeing Data: are good big data visualisations possible? is a research project which aims to understand how big data visualisations get received, made sense of and acted upon by ordinary citizens. It takes as a case study visualisations of data about migration, provided by one of the project partners, the Migration Observatory at the University of Oxford.
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Big data are increasingly ubiquitous, and are assumed to have the power to explain our social world. The main way that the public gets access to big data is through visualisations, which, like the big data on which they are based, are also increasingly widely circulated, online, in the mainstream media, and elsewhere. Yet despite our increasing exposure to visualisations and dependence on them as conduits of information, very little is known about how they get received, whether it is possible for them to be effective, and what skills and literacies their consumers need in order to make sense of them. Seeing Data aims to develop this missing knowledge about the reception of visualisations.
data on all devices source: www.sourcesite.com
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