course notes 2017/18

brand design

Dec 6th 2017

make a splash.

In these days of social media – having a strong brand is only the basis of a successful presence within the market. While there’s more competition, there are also more channels, more ways to engage with people and entice them to become loyal supporters. The web and social media make it easier than ever to make a splash :)

branding & design

guidelines: brand / style

useful links & reading

brand design across media

related links

TASK
Create your own styleguide :)
Search for a few examples and discuss aspects of a successful styleguide for a typical project. Bear in mind that to be complete, this will need to cover all aspects, not just the design of visual elements, but the design of the overall image.

I would recommend to start your own, from scratch. Each project is likely to require its own approach and having your own custom vanilla version will be more efficient and productive. Here are a few useful links for the webbies, to play and explore :)

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