Pokémon Go is an augmented reality gaming app created by the developer Niantic. The aim of the game is to catch pokémon, level them up, collect items, find PokeStops, battle in gyms and trade.

The game was released in 2016, but since then has continued to grow in popularity. In May 2018 the game saw more players than it had seen since its launch. Becoming the 5th most popular mobile gaming app of 2018. More and more kids are getting on board with the pokémon craze, but why does the game create so much interest?
Pokémon History Lesson
Pokémon has been around since the 90’s. The franchise was created by Japanese video game developer Satoshi Tajiri. He came up with the idea of a world filled with fictional pets, know as pokémon (or Pocket Monsters). These colourful creatures can come in many different varieties and types. Pokémon exploded in popularity after the release of Red and Blue for the Nintendo Gameboy in 1998. Becoming loved by children worldwide. Although nobody predicted its success, Pokémon became the second most commercially successful game franchise in history.

The Pokémon ripple effect is still seen today, with many games and spin offs finding success. During its lifespan, the franchise has had hits in several areas, including:
- Handheld games (Gameboy, Gameboy Advanced, Nintendo DS, Nintendo 3DS).
- Gaming consoles (Nintendo 64, GameCube, Nintendo Wii, Nintendo Switch, PC).
- Playing cards.
- Television series.
- Movies.
Pokémon Go was the first attempt made by Niantic at breaking into the mobile gaming market, and it sure did made a splash! Becoming one of the most popular mobile games for children today. The kids are having just as more fun catching pocket monsters today as they were in the 90’s.
Augmented Reality
One of the many things that makes the Pokémon franchise so popular is its use of new technologies. Back then it was handheld gaming devices (such as the GameBoy), and today it is augmented reality.
But what is augmented reality?
This is when we use mobile technologies to bring the virtual world into the real world. Apps that use this exciting technology request access to your camera phone. What you then see through the camera looks real, but another layer or reality has been included. For example, animated Pokémon can be added to room. These animated characters are not ordinary images, they move, emote, and you can interact with them.
As you move the camera around, you will see a pokémon appear from the ground. This could be in the living room, the street, a park, the sea, the possibilities are endless. You must try to catch these pocket monsters before they run away. Do this by aiming the phone camera towards them and ‘throwing’ a pokeball (by swiping your finger on the screen). For the perfect catch, you must carefully point the camera and perfect your aim.
Its a Pokéworld After All
Augmented reality shocked the globe and created excitement about future of mobile gaming. The hype was not only about Pokémon Go. It was also about the potential for AR to make everyday experiences more interesting. Whether it be walking to school, catching a bus or sitting in a waiting room. An opportunity had now opened up to make the boring parts of the day a little more bright.
It is perhaps no surprise then that the Launch of Pokémon Go was the most successful launch of a mobile game to date. Taking the number 1 spot on the Apple app store during its first week. Kids flocked to the game because of its colourful aesthetic and AR functions. And of course, to see their favourite pokémon come to life in front of their very eyes.
This excitement was about to take a turn for the worse. The worldwide news was quick to pay attention to all this buzz, and began reporting on the dangers of Pokémon Go.
A Killer Gaming App
Shortly after the game’s release, the press claimed that children were getting hurt using Pokémon Go. With some reports asserting that kids were dying from playing the game. One website even goes as far to call itself the Pokémon Go Death Tracker. The causes cited for death predicate on a few different factors:
- Getting shot for trespassing.
- Increased chance of accidents when driving.
- Falling off cliffs.
- Being lured in to traps by armed robbers.
As parents we must be aware of dangers, but we must also shield ourselves from scaremongering. The headlines are often sensationalist or click-bait, and so hold little credibility. In many of the cases, the reports are exaggerated and part of a fear campaign. Not to mention, it can rarely be 100% confirmed that Pokémon Go was the direct cause of the accident. Pokémon Go is regularly used worldwide, with peak downloads of 90.5 million during first week. So it was inevitable that this popular game would be implicated in some cases.
All this negative press seemed to take its toll, as the game declined in popularity over 2016 and 2017. Yet the game has recently saw a resurgence in popularity as of 2018. Since its release, the Pokémon Go has received many updates. Including frequent safety alerts and notifications. These notifications appear when starting up the game, and also when catching pokémon in-game.

These notifications are a great addition and help remind our children of potential dangers. With that said, it is still important as parents that we understand the risks of the game. It is easy to feel frightened by news reports on Pokémon Go, but worry not! With a proper understanding it can become a great tool for parents. We promise that the extra effort is worth it. As there are many benefits for our children’s learning, mental health and physical wellbeing.
The first step for staying safe and getting the most out Pokémon Go is understanding how to play. This helps us as parents better understand the ins and outs of the game, and make better choices for our kids.







